Patagonia: Designing a Unified New and Used Shopping Experience

As the User Experience Designer for Circular Services at Patagonia, I led the design of an industry-first integration of new and used products into a seamless online shopping experience. This project reimagined the way consumers interact with e-commerce, empowering customers to explore circular options alongside traditional retail.

Through iterative prototyping, user testing, and cross-functional collaboration, I tackled the challenges of creating an intuitive interface that aligns with Patagonia’s mission to drive behavior change and normalize circular shopping. The result is a groundbreaking digital experience that positions Patagonia as a leader in shaping the future of mindful consumerism.