Senior Product Designer shaping complex commerce experiences
I’m a Lead Product Designer with over a decade of experience across apparel and digital product design. I currently lead high-impact commerce and product discovery initiatives at Patagonia, where I design end-to-end experiences that help customers make confident purchasing decisions in complex marketplaces. My background in apparel design deeply informs how I approach systems thinking, clarity, and trust in product design.
I led the design of Patagonia’s first Shop Used PDP component, bringing secondhand inventory directly into the core shopping experience. The component made resale discoverable at the moment of purchase decision, driving a 50× increase in engagement with used inventory.
Patagonia Shop Used PDP Component
End-to-end UX design to integrate Patagonia Provisions into Patagonia.com, creating a scalable commerce experience that clearly communicates why Patagonia is in food.
Patagonia Provisions Integration
This project was part of Phase 2 of Patagonia’s circularity initiative, migrating our Trade-In program from a standalone WornWear.com experience to the main Patagonia.com shopping ecosystem.
Patagonia Trade-In Integration
Patagonia’s existing global navigation was due for a refresh. While functional, it wasn’t fully aligned with evolving customer behaviors or expectations, and certain high-value categories and stories were harder to discover than they should be.
Patagonia Navigation Menu Redesign
Chelsea Lensing
I specialize in turning complex problems into seamless, user-centered designs. With a background in apparel and e-commerce, I bring a systems-thinking approach to circularity and product design. I’m passionate about usability, cross-functional collaboration, and creating experiences that are both impactful and intuitive.