Senior Product Designer at Patagonia
I'm a Lead Product Designer with over a decade of experience across apparel and digital product design. I currently lead high-impact commerce and product discovery initiatives at Patagonia, where I design end-to-end experiences that help customers make confident purchasing decisions in complex marketplaces. My background in apparel design deeply informs how I approach systems thinking, clarity, and trust in product design.
Defining the information architecture and UX strategy for integrating Patagonia Provisions onto Patagonia.com, with a goal of growing Provisions revenue from $2M to $5–$8M annually.
PATAGONIA
Provisions Integration
Systems Design
Commerce
Designing and building a personal portfolio site from napkin sketch to deployed product, using Figma, Claude Code, and MCP to close the gap between design and code.
PERSONAL
Designing with AI
Design Portfolio
AI Workflow
A redesign of the global navigation menu, driving a 25.7% lift in menu engagement and generating $6.6M in attributable revenue with a projected annual impact of up to $13.7M.
PATAGONIA
Global Navigation Redesign
Info Architecture
End-to-End Design
Migrating Patagonia's Trade-In program from a standalone WornWear.com experience to the main Patagonia.com shopping ecosystem — leading to a 1.5x increase in overall trade-in orders submitted, setting up the brand for future used product integration on the website.
PATAGONIA
Trade In Integration
Circularity
End-to-End Design
Surfacing used product alternatives on new product pages — connecting Patagonia's Worn Wear resale business directly into the core commerce experience, leading to Worn Wear's most successful Q1 to date.
PATAGONIA
Shop Used Integration
Circularity
End-to-End Design
End to end design for a native mobile iOS application that provides practical, evidence-based therapy skills to parents and gives feedback through machine learning technology. The app was subsequently acquired by Manatee, a leading virtual mental health platform.
HAPPYPILLAR
iOS Native App
Native App
End-to-End Design
I specialize in turning complex problems into seamless, user-centered designs. With a background in apparel and e-commerce, I bring a systems-thinking approach to circularity and product design. I'm passionate about usability, cross-functional collaboration, and creating experiences that are both impactful and intuitive.
EXPERIENCE