Patagonia Shop Used PDP Component
Patagonia Shop Used PDP Component
Conducted usability testing, optimized navigation and checkout flows, and implemented a mobile-first design. The result was a smoother shopping experience that increased sales and customer retention.
Conducted usability testing, optimized navigation and checkout flows, and implemented a mobile-first design. The result was a smoother shopping experience that increased sales and customer retention.
Role
Lead Designer
Role
Lead Designer
Timeline
May 2024 - October 2025
Timeline
May 2024 - October 2025
Status
Launched January 2025
Status
Launched January 2025
View Live Experience
Role
Lead Designer
Timeline
May 2024 - October 2025
Status
Launched January 2025
Project Details
Project Details
Project Details
Aether, an e-commerce platform, struggled with high bounce rates and low conversions. The challenge was to optimize the user journey and improve the shopping experience.
We conducted usability testing and heatmap analysis to identify friction points, then redesigned the navigation, checkout process, and product pages for better clarity. The focus was on creating a frictionless shopping experience.
Aether, an e-commerce platform, struggled with high bounce rates and low conversions. The challenge was to optimize the user journey and improve the shopping experience.
We conducted usability testing and heatmap analysis to identify friction points, then redesigned the navigation, checkout process, and product pages for better clarity. The focus was on creating a frictionless shopping experience.
Aether, an e-commerce platform, struggled with high bounce rates and low conversions. The challenge was to optimize the user journey and improve the shopping experience.
We conducted usability testing and heatmap analysis to identify friction points, then redesigned the navigation, checkout process, and product pages for better clarity. The focus was on creating a frictionless shopping experience.
Our Solution
Our Solution
Our Solution
Through intuitive navigation, a clean UI, and a mobile-first approach, we enhanced usability and boosted conversions. The redesign led to a measurable increase in sales and customer retention, with users reporting a smoother and more enjoyable shopping experience.
Through intuitive navigation, a clean UI, and a mobile-first approach, we enhanced usability and boosted conversions. The redesign led to a measurable increase in sales and customer retention, with users reporting a smoother and more enjoyable shopping experience.
Through intuitive navigation, a clean UI, and a mobile-first approach, we enhanced usability and boosted conversions. The redesign led to a measurable increase in sales and customer retention, with users reporting a smoother and more enjoyable shopping experience.
