Patagonia Shop Used PDP Component
Patagonia Shop Used PDP Component
I led the design of a new Shop Used component, which surfaces secondhand inventory directly on product detail pages. This work integrated resale into the core shopping journey for the first time, and grew engagement with used gear 50X.
I led the design of a new Shop Used component, which surfaces secondhand inventory directly on product detail pages. This work integrated resale into the core shopping journey for the first time, and grew engagement with used gear 50X.
Role
Lead Designer
Role
Lead Designer
Timeline
May 2024 - October 2025
Timeline
May 2024 - October 2025
Status
Launched January 2025
Status
Launched January 2025
View Live Experience
Role
Lead Designer
Timeline
May 2024 - October 2025
Status
Launched January 2025
Project Details
Project Details
Project Details
Patagonia’s resale program faced a visibility challenge: customers knew about Worn Wear, but discovery required leaving the main site. My goal was to make resale discoverable in the same moment customers were shopping new.
I did this by:
Designing a component that surfaces exact or similar secondhand items directly on the product page.
Conducting user research and affinity mapping in FigJam to uncover priorities (size availability, seamless integration, not having to leave the site).
Balancing business and UX needs by collaborating with engineering, merchandising, and creative teams.
Patagonia’s resale program faced a visibility challenge: customers knew about Worn Wear, but discovery required leaving the main site. My goal was to make resale discoverable in the same moment customers were shopping new.
I did this by:
Designing a component that surfaces exact or similar secondhand items directly on the product page.
Conducting user research and affinity mapping in FigJam to uncover priorities (size availability, seamless integration, not having to leave the site).
Balancing business and UX needs by collaborating with engineering, merchandising, and creative teams.
Patagonia’s resale program faced a visibility challenge: customers knew about Worn Wear, but discovery required leaving the main site. My goal was to make resale discoverable in the same moment customers were shopping new.
I did this by:
Designing a component that surfaces exact or similar secondhand items directly on the product page.
Conducting user research and affinity mapping in FigJam to uncover priorities (size availability, seamless integration, not having to leave the site).
Balancing business and UX needs by collaborating with engineering, merchandising, and creative teams.
Design & Collaboration
Design & Collaboration
Design & Collaboration
I created high-fidelity prototypes in Figma that simulated the full experience. Stakeholders were able to review and comment on the interaction, merchandising logic, and visual design directly in Figma.
This collaborative approach:
Streamlined stakeholder sign-off and avoided bottlenecks.
Enabled alignment across teams that manage new product, used inventory, and e-commerce systems.
Allowed leadership to confidently green-light the work after seeing prototypes that looked and felt like a live experience.
I created high-fidelity prototypes in Figma that simulated the full experience. Stakeholders were able to review and comment on the interaction, merchandising logic, and visual design directly in Figma.
This collaborative approach:
Streamlined stakeholder sign-off and avoided bottlenecks.
Enabled alignment across teams that manage new product, used inventory, and e-commerce systems.
Allowed leadership to confidently green-light the work after seeing prototypes that looked and felt like a live experience.
I created high-fidelity prototypes in Figma that simulated the full experience. Stakeholders were able to review and comment on the interaction, merchandising logic, and visual design directly in Figma.
This collaborative approach:
Streamlined stakeholder sign-off and avoided bottlenecks.
Enabled alignment across teams that manage new product, used inventory, and e-commerce systems.
Allowed leadership to confidently green-light the work after seeing prototypes that looked and felt like a live experience.
Results
Results
Results
The component launched in partnership with Trove in October 2023 and was an immediate success.
Engagement with used gear grew 50X: from only 1% of product detail page visitors clicking through to Worn Wear, to 50% of those who engaged with the component continuing on to shop used.
Customers appreciated seeing resale options side by side with new inventory, and prioritized seamlessness over exact matches.
The work positioned resale as a core part of Patagonia.com, not a separate destination, furthering the brand’s circularity goals.
Thanks to the shop used component, Worn Wear has it's best Q1 in sales to day.
The component launched in partnership with Trove in October 2023 and was an immediate success.
Engagement with used gear grew 50X: from only 1% of product detail page visitors clicking through to Worn Wear, to 50% of those who engaged with the component continuing on to shop used.
Customers appreciated seeing resale options side by side with new inventory, and prioritized seamlessness over exact matches.
The work positioned resale as a core part of Patagonia.com, not a separate destination, furthering the brand’s circularity goals.
Thanks to the shop used component, Worn Wear has it's best Q1 in sales to day.
The component launched in partnership with Trove in October 2023 and was an immediate success.
Engagement with used gear grew 50X: from only 1% of product detail page visitors clicking through to Worn Wear, to 50% of those who engaged with the component continuing on to shop used.
Customers appreciated seeing resale options side by side with new inventory, and prioritized seamlessness over exact matches.
The work positioned resale as a core part of Patagonia.com, not a separate destination, furthering the brand’s circularity goals.
Thanks to the shop used component, Worn Wear has it's best Q1 in sales to day.