Patagonia Trade-In Integration
Patagonia Trade-In Integration
This project was part of Phase 2 of Patagonia’s circularity initiative, migrating our Trade-In program from a standalone WornWear.com experience to the main Patagonia.com shopping ecosystem.
This project was part of Phase 2 of Patagonia’s circularity initiative, migrating our Trade-In program from a standalone WornWear.com experience to the main Patagonia.com shopping ecosystem.
Role
Lead Designer
Role
Lead Designer
Timeline
January - July 2025
Timeline
January - July 2025
Status
Launched July 2025
Status
Launched July 2025
View Live Experience
Role
Lead Designer
Timeline
January - July 2025
Status
Launched July 2025
Background
Background
Background
Nexa needed a bold rebrand to establish a stronger market presence. The goal was to create a visual identity that reflected innovation and trust while standing out from competitors.
We explored multiple design directions through mood boards and iterations, ensuring the final concept aligned with the company’s values. The challenge was to balance modern aesthetics with brand authenticity.
Nexa needed a bold rebrand to establish a stronger market presence. The goal was to create a visual identity that reflected innovation and trust while standing out from competitors.
We explored multiple design directions through mood boards and iterations, ensuring the final concept aligned with the company’s values. The challenge was to balance modern aesthetics with brand authenticity.
Nexa needed a bold rebrand to establish a stronger market presence. The goal was to create a visual identity that reflected innovation and trust while standing out from competitors.
We explored multiple design directions through mood boards and iterations, ensuring the final concept aligned with the company’s values. The challenge was to balance modern aesthetics with brand authenticity.
Work Highlight
Work Highlight
Work Highlight
We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.
The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.
We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.
The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.
We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.
The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.
