Patagonia Trade-In Integration
Patagonia Trade-In Integration
This project was part of Phase 2 of Patagonia’s circularity initiative, migrating our Trade-In program from a standalone WornWear.com experience to the main Patagonia.com shopping ecosystem.
This project was part of Phase 2 of Patagonia’s circularity initiative, migrating our Trade-In program from a standalone WornWear.com experience to the main Patagonia.com shopping ecosystem.
Role
Lead Designer
Role
Lead Designer
Timeline
January - July 2025
Timeline
January - July 2025
Status
Launched July 2025
Status
Launched July 2025
View Live Experience
Role
Lead Designer
Timeline
January - July 2025
Status
Launched July 2025
Project Overview
Project Overview
Project Overview
Migrating our Trade-In program from a standalone WornWear.com experience to the main Patagonia.com shopping ecosystem was part of the second phase of Patagonia's circularity initiative.
Our goal was to make trade-in easier, more visible, and more integrated, giving customers the ability to:
Get an estimate before mailing or bringing gear to a store
Trade in directly from past purchases in their account history
Track trade-in orders within their account
Image: Wireframe of the final page on the new Trade-In Eligibility quiz added to the Patagonia.com Trade-In experience
Migrating our Trade-In program from a standalone WornWear.com experience to the main Patagonia.com shopping ecosystem was part of the second phase of Patagonia's circularity initiative.
Our goal was to make trade-in easier, more visible, and more integrated, giving customers the ability to:
Get an estimate before mailing or bringing gear to a store
Trade in directly from past purchases in their account history
Track trade-in orders within their account
Image: Wireframe of the final page on the new Trade-In Eligibility quiz added to the Patagonia.com Trade-In experience
Migrating our Trade-In program from a standalone WornWear.com experience to the main Patagonia.com shopping ecosystem was part of the second phase of Patagonia's circularity initiative.
Our goal was to make trade-in easier, more visible, and more integrated, giving customers the ability to:
Get an estimate before mailing or bringing gear to a store
Trade in directly from past purchases in their account history
Track trade-in orders within their account
Image: Wireframe of the final page on the new Trade-In Eligibility quiz added to the Patagonia.com Trade-In experience
The Challenge
The Challenge
The Challenge
Patagonia’s trade-in program previously lived on WornWear.com, creating a fragmented experience that separated it from the main Patagonia.com ecosystem. This separation limited awareness, caused drop-off between discovery and completion, and made it harder for customers to see trade-in as a natural part of their shopping journey.
The goal was to integrate trade-in into Patagonia.com so customers could easily:
Discover the program while shopping
Check if their gear was eligible via a guided quiz
Complete a trade-in without friction
Track their progress in the same account where they shop new and used gear
The challenge was designing an experience that felt seamless, intuitive, and on-brand, while balancing operational constraints, complex backend integrations with Worn Wear, and education around Patagonia’s circular commerce programs.
Image: Screenshots of the of Trade-In experience on Wornwear.com before redesign & integration to Patagonia.com
Patagonia’s trade-in program previously lived on WornWear.com, creating a fragmented experience that separated it from the main Patagonia.com ecosystem. This separation limited awareness, caused drop-off between discovery and completion, and made it harder for customers to see trade-in as a natural part of their shopping journey.
The goal was to integrate trade-in into Patagonia.com so customers could easily:
Discover the program while shopping
Check if their gear was eligible via a guided quiz
Complete a trade-in without friction
Track their progress in the same account where they shop new and used gear
The challenge was designing an experience that felt seamless, intuitive, and on-brand, while balancing operational constraints, complex backend integrations with Worn Wear, and education around Patagonia’s circular commerce programs.
Image: Screenshots of the of Trade-In experience on Wornwear.com before redesign & integration to Patagonia.com
Patagonia’s trade-in program previously lived on WornWear.com, creating a fragmented experience that separated it from the main Patagonia.com ecosystem. This separation limited awareness, caused drop-off between discovery and completion, and made it harder for customers to see trade-in as a natural part of their shopping journey.
The goal was to integrate trade-in into Patagonia.com so customers could easily:
Discover the program while shopping
Check if their gear was eligible via a guided quiz
Complete a trade-in without friction
Track their progress in the same account where they shop new and used gear
The challenge was designing an experience that felt seamless, intuitive, and on-brand, while balancing operational constraints, complex backend integrations with Worn Wear, and education around Patagonia’s circular commerce programs.
Image: Screenshots of the of Trade-In experience on Wornwear.com before redesign & integration to Patagonia.com
Results
Results
Results
